OUR #1 BESTSELLER · MADE IN OUR OWN LAB
THRONE PARFUM
THRONE PARFUM
THRONE PARFUM
THRONE PARFUM
BESTSELLERUNISEXPARFUM
Parfums / Unisex / Woody & Smoky

Throne Parfum

4.9(33 reviews)
£8550ml · about 11p a spray

Smoky woods, warm amber, oud. Built for entrances, evenings and the moments you want to be remembered. It arrives with you and stays after you leave.

LIMITED BATCHES · BLENDED IN OUR OWN LAB
Rich and dark like the luxury ouds. Made in small, limited batches in our own lab.
Typical designer oud (100ml)£325
Cost per spray20p  11p
Scent familyWoody · Smoky
WearUnisex
SCENT INTENSITY
SoftSignificantStatement
48h+performance
Parfumstrength
Made in-housein our own lab

The notes

This perfume is: smoky, dark and impossible to overlook.

Smoky Woods
Warm Amber
Oud
Deep Woods
TOP

Smoky WoodsDark and immediate. It fills the room the moment you spray.

HEART

Warm AmberRounds off the smoke with warmth and a polished smoothness.

BASE

Oud, Deep WoodsDeep, woody and persistent. The trail people remember.

FIRST SPRAYBold & immediateSmoke and woods
2 HOURSWarm & addictiveAmber comes through
8+ HOURSDeep & lingeringOud on skin and clothes
About Throne

Throne is built around impact. The opening is smoky, dark and immediate, spreading quickly through the air with a rich woody intensity. Amber slowly rounds the composition, adding warmth beneath the smoke. Deep, woody and persistent, it leaves a trail that feels luxurious, serious and unmistakable.

ConcentrationParfumGenderUnisexPerformance48+ hoursBest wornEvenings, occasionsMadeIn our own lab, in small batches
Which size should I get?

15ml gives you about 240 sprays and is the easy way to try Throne. 50ml gives you about 800 sprays, around 8 months at 3 sprays a day, and works out at roughly 11p a spray.

How to wear it

One or two sprays on the neck and wrists. For the strongest trail, layer it: Throne Mist on clothes, Throne Perfume Oil on pulse points, then the parfum.

Delivery & returns

See our delivery and returns policies for current times and costs.

Best layered with

Throne Mist
ON CLOTHES
Throne Mist 100ml
£15
Throne Perfume Oil
ON PULSE POINTS
Throne Perfume Oil 20ml
£40

New to Throne? Start small.

1Try 15mlAbout 240 sprays
2Wear it a weekCount the compliments
3Go 50ml11p a spray

Reviews

FAQs

How long does Throne last?

Throne is made for 48+ hour performance on skin and clothes. One or two sprays in the morning is plenty.

Is it a dupe?

No. Throne is our own formula, blended in small batches in our own lab. It sits in the same rich, smoky oud family as luxury designer ouds, at a fraction of the price per spray.

Is it strong?

Yes. Throne is a statement scent. If you're new to oud, start with one spray.

Is Throne for men or women?

Everyone. Throne is unisex: bold and dark, made for anyone who wants to be noticed at evenings, occasions and entrances.

Can I smell it in store?

Yes, at our stores in Nottingham, Hull, York, Doncaster, Glasgow, Edinburgh, Blackpool.